LA Aloe, the US-based makers of organic aloe water beverages called Aloe Gloe, has secured an investment from Venturing & Emerging Brands (VEB), a unit of the Coca-Cola Company.

The investment by Coca-Cola will strengthen the relationship between the two beverage companies.

The amount that VEB has invested into LA Aloe has not been divulged.

"Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages."

LA Aloe co-founder and CEO Dino Sarti said: "From the start, our goal was to create a unique aloe beverage that could be accessible to everyone.

"This partnership with Coca-Cola will allow us broader access to consumers who will be able to experience this amazing organic product.

"We are proud to offer a high-quality, 18-calorie per serving organic option at an affordable price and are eager to revolutionise the organic beverage market to be more inclusive of all consumers."

VEB president Scott Uzzell said: "Our minority investment in Aloe Gloe gives VEB a further entry in the emerging market segment for plant-based beverages.

"We look forward to partnering with Aloe Gloe to help them capture growth from this exciting consumer trend."

Aloe Gloe is available in four flavours; Crisp Aloe, Coconut, Lemonade, and White Grape, and all are certified organic, non-genetically modified organism (GMO), kosher, and gluten free.

Founded in 2012 by Danny Stepper, Aloe Gloe registered a growth rate of 64% in the last two years, according to research.

Aloe Gloe is now available across all major stores, including Sprouts, Kroger and Safeway.

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