Swire Foods has collaborated with Mövenpick Foods Licensing, a subsidiary of Mövenpick Holding, to form a new coffee joint venture Swire MP Foods in Hong Kong.

The move forms a part of Mövenpick’s strategy to bolster its presence in Hong Kong and the Mainland with its coffee.

Swire owns 60% stake in the joint venture, while the remaining is owned by Mövenpick.

The new company will market Mövenpick coffee including roast & ground coffee, coffee beans, freeze instant dry coffee and 3-in-1 coffee in its original Swiss recipe to retail and food service channels in Hong Kong and Mainland China in 2014.

Mövenpick Holding CEO Guido Egli said that Mainland China and Hong Kong play an important role in the Mövenpick group’s growth strategy.

Swire Pacific Trading & Industrial Division executive director J B Rae-Smith said, "Swire has a long history in Mainland China with business interests in various industries and a trusted and respected reputation.

"We are excited to be partnering with Mövenpick and this will be an excellent opportunity for us to leverage our distribution network and expertise in this vast market."

Mövenpick will provide its long term coffee expertise to the JV, while Swire will provide an area-wide distribution network of the market in Mainland China.