Puration has launched a cannabidiol (CBD) infused water line for the bottled water consumer market.

The company is targeting an initial $1m sales of EVERx CBD-infused water in 2017. However, due to the size of the market, management intends to review Q1 performance and increase the first year target.

According to market research, the bottled water market was worth $157.27bn in 2013 and is expected to reach $279.65bn by 2020. It is currently the second largest beverage category by volume in the US, following carbonated soft drinks.

The Beverage Marketing Corporation forecasts bottled water to surpass carbonated soft drinks as the number one beverage in America in 2017.

"Puration has contracted Alkame Holdings to produce a variety of flavoured EVERx functional waters infused with CBD."

Puration has partnered with North American Cannabis Holdings to manufacture a beverage under the Holdings EVERx Sports and Fitness Nutritional Supplement brand name. EVERx CBD-infused water will be marketed and sold by Puration in a campaign to complement the EVERx brand.

Puration has contracted Alkame Holdings to produce a variety of flavoured EVERx functional waters infused with CBD extracted through Puration's proprietary process.

These extractions, along with Alkame's patented water treatment technologies, are intended to boost the absorption of CBD into the body besides offering additional independent health and wellness benefits.

Alkame's patented technology changes the structure of water. This technology breaks down the hydrogen bonds, reducing water's cluster size, which offers an efficient delivery system for the CBD when infused with the water.