Le-Vel Brands has launched its THRIVE product line Activate Premium Beverage in watermelon flavour in the US.

Watermelon Activate is a fresh, fruity product that helps to energise the body.

Le-Vel's co-chief executive officers (CEO), co-founders, and co-owners Jason Camper and Paul Gravette said: "The beauty of THRIVE Activate is not only the results it delivers, but also its simplicity.

"At Le-Vel, we believe strongly that giving your body the nutrition it craves doesn't have to be complicated. Consumers are busy enough, so a streamlined approach to our products has always been our philosophy.

“Thrive Activate is a quick, but highly effective way to enhance your mental and physical levels, regardless of your age or lifestyle, and perform at your best, whatever the day has in store for you."

"Thrive Activate is a quick, but highly effective way to enhance your mental and physical levels, regardless of your age or lifestyle."

The watermelon flavour version is the third addition to the Activate premium beverage line following cherry and piña colada options.

The company claimed that the complete Activate line consists of premium-grade ingredients and comes with a superior formula and delivery system, which offers to customers improved energy and performance, mental clarity, immune support, and support against free radicals all day long.

Activate is available in a 10g packet and is to be stirred into a glass of water to serve as on-the-go nutritional energy drink. Le-Vel's products include DFT, Thrive Premium Lifestyle Capsules, THRIVE Premium Lifestyle Mix, THRIVE Kids, Activate, Boost, Balance, Black Label, FORM, Move, Rest, and Pure.

The company has more than 5.5 million customer and brand promoter accounts. Its products are sold in the US, Canada, Australia, New Zealand, the UK, and Mexico.