Halewood International, a UK-based drinks manufacturer and distributor, has launched new craft spirits range JJ Whitley to tap the demand for new flavour combinations within the spirits category.

Initially, the new range features two gins – JJ Whitley London Dry Gin and Elderflower Gin, and two vodkas – JJ Whitley Potato Vodka and Rhubarb Vodka.

The range is available throughout the on-trade

The JJ Whitley range is inspired by the British countryside and comprises subtle and unusual flavours.

JJ Whitley London Dry Gin is blended with eight botanicals including juniper and citrus peel. JJ Whitley’s Elderflower Gin has a mixture of subtle flavours including real elderflower extract and cinnamon.

The JJ Whitley Potato Vodka is made with 100% potato to create a crisp liquid, and with a hint of black pepper. It can be used to create the vodka martini. JJ Whitley’s Rhubarb Vodka contains natural rhubarb flavour and serves as a base to create a variety of fruity, summer cocktails.

The new range features an elegant bottle design, and complements other spirits within the Halewood International portfolio.

The new range was named after the Whitley family, which started producing fine spirits in Daresbury, Cheshire in 1762 with ingredients and flavours from around the world.

Each of the spirits within the JJ Whitley range has an ABV of 38.6%.

Halewood International spokesperson said: "The JJ Whitley range was developed in response to increasing consumer demand for quality, versatile liquids which can be used as a base for a variety of drinks, including cocktails.

"The variety, quality and flavour combinations in the JJ Whitley range will also encourage consumers to trade up, and will allow operators to provide a greater and more curious range of drinks."