E&J Gallo Winery has introduced a 35cl format of its New Amsterdam vodka in the UK.

This bottle is aimed at impulse and convenience channels.

According to the company, the new vodka product has been triple-filtered and distilled five times.

"Following its huge success in the US, New Amsterdam vodka has firmly established itself as a key player in the UK market."

New Amsterdam vodka is currently available in 20cl, 70cl and one litre, and the firm aims to address the growing demand for 35cl formats with the new product.

E&J Gallo stated that the 35cl bottle format currently has a 13% share in the UK vodka market with a yearly growth of 2%.

This launch comes following the introduction of ‘It’s Your Town’ campaign earlier this year.

E&J Gallo Winery UK channel director for impulse and on trade David Mallory was quoted by Offlicencenews.co.uk as saying: "Following its huge success in the US, New Amsterdam vodka has firmly established itself as a key player in the UK market.

"The addition of a 35cl size to the range will offer retailers the chance to capitalise on the growth of smaller pack formats across all spirits categories."

The new 35cl format is available with a recommended retail price of £8.99.