EFFEN Vodka, a brand of Beam Suntory, has launched three new flavours.

The new varieties are EFFEN Blood Orange Vodka, Green Apple Vodka, and Raspberry Vodka.

The company claimed that its new flavours are produced using 100% premium wheat, and through a continuous distillation process.

"As demand for Super Premium flavoured vodka continues to grow, we are always looking to deliver new offerings."

Beam Suntory lifestyle brands director Halley Kehoe said: “As demand for Super Premium flavoured vodka continues to grow, we are always looking to deliver new offerings that are unparalleled in quality and style.

“From our sleek bottle design to unique, bold flavour offerings, EFFEN embodies individuality and good taste, and these exciting, new flavours are no exception. We know our fans will love them."

EFFEN Blood Orange offers a sweet citrus zest, and Green Apple has a sweet apple taste with an accent of tartness and mild, smooth sweetness and the Raspberry flavour vodka offers a combination of natural raspberry flavours with a light, crisp taste.

The brand also added that all these drinks are filtrated and distilled in northern Holland.

The new EFFEN Vodka flavours are now available at select retailers across the US, with a suggested retail price of $26.99 for a 750ml bottle.