Moët Hennessy, a wine and spirits division of LVMH, has launched a new programme in Canada called Coming Together to support its local partners during the pandemic.

The company said that the hospitality sector and the livelihood of bartenders have been significantly impacted due to Covid-19 pandemic.

Moët Hennessy Canada managing director Alexis de Calonne said: “Coming Together with Moët Hennessy in Canada is our way to thank our friends in the food and beverage industry that have supported us in immeasurable ways.

“We know that many of our partners are facing unprecedented challenges at this time, and we are committed to being there for them, both with unique initiatives and financial donations.”

As part of this initiative, Moët Hennessy is supporting its partners with The Maison Hennessy donating C$50,000 to the Bartenders Benevolent Fund to support the hospitality community during the challenging times.

The company added that its Coming Together programme is a multi-faceted campaign, which aims to support the hospitality segment through local and national initiatives that will continue throughout this year.

The elements that are part of the campaign include #HENNESSYMYWAY, The Coming Together Cocktail Project, Coming Together Instagram Live Cocktail Sessions and Restaurant & Catering Partnerships.

Moët Hennessy Canada national communications director Veronique Gonneville said: “The Maison Hennessy is proud to support the Bartenders Benevolent Fund as it directly benefits the community we are a part of.

“The non-profit organisation was created by industry members to benefit bartenders, servers and front of house support staff in the hospitality industry across Canada.”