French beverage producer Pernod Ricard’s brand Chivas Regal has partnered with McCann for its global advertising business.

Advertising was previously managed by Havas London, which was responsible for the ‘Win The Right Way’ campaign.

Chivas Regal global marketing director Richard Black said: “The McCann team impressed with their fresh creative and strategic thinking, which we believe will help take Chivas to the next level. We look forward to a long and fruitful partnership.”

McCann London CEO Alex Lubar said: “We are over the moon with our appointment on the Chivas brand. To date, the team has been a wonderfully collaborative partner and the opportunities for the brand moving forward are immense.”

“Chivas Regal is a Scotch whisky brand of Pernod Ricard that sells 4.5 million 9l cases annually.”

Founded in 1909, Chivas Regal is a Scotch whisky brand of Pernod Ricard that sells 4.5 million 9l cases annually in more than 150 countries.

The brand’s range includes Chivas Regal 12, Chivas Regal Extra and Chivas Regal Mizunara.

McCann is a global marketing services company with 24,000 employees in more than 100 countries. The group’s units include MRM//McCann, Momentum Worldwide, McCann Health, CRAFT, UM, Weber Shandwick, FutureBrand and PMK-BNC.