Australia-based Accolade Wines has expanded its Echo Falls portfolio with the launch of a more premium-looking variant in the UK market.

With 12.5% alcohol by volume (ABV), MalbEcho Falls is said to offer flavour as well as taste profiles of raspberries, cherries and blackcurrant and toasted oak with a touch of mocha.

Accolade Wines marketing director David White said: “Our target audience is very open to discovery and experimentation, and to satisfy consumer demand we have chosen to give MalbEcho Falls a more premium feel, with richer flavour cues and updated packaging to reflect that.

“The brand has built its success on spontaneity and a track record of bringing new and interesting products to market.”

The new offering is launched primarily to target women aged 30 and above.

The company added the demand for the Malbec has increased both in the UK as well the US market.

MalbEcho Falls will be making its debut this summer in Asda, Bestway, Ocado, Landmark Group and Today’s and will be available for an RRP of £6 for a 75cl bottle.

The launch of new wine variant follows the launched of Summer Berries Pink Gin in May this year.

Earlier this year, Accolade’s Wine label Echo Falls also entered into the Prosecco sector with ProsEcho Falls.

Last June, the Carlyle Group completed an acquisition of Australia’s Accolade Wines in a deal valued at A$1bn ($772m).

The Carlyle Group signed an acquisition agreement with shareholders the CHAMP III Funds and Constellation Brands in April this year.

Accolade Wines has a portfolio of more than 50 brands and supplies around 140 countries on an annual basis. The company’s brand portfolio includes Hardys, Grant Burge, St Hallett, Petaluma and Arras.