Coca-Cola Amatil (CCA) has expanded its bottled water brand Pump in Australia with the launch of new Pump+ natural electrolytes.

The product features a combination of spring water, electrolytes from coconut water, and natural lime flavouring. The drink is targeted at active and health-conscious customers.

“New York-based Australian artist Nick Thomm has been hired by CCA to support the launch with the creation of street posters.”

New York-based Australian artist Nick Thomm has been hired by CCA to support the launch with the creation of street posters for locations across Sydney, Melbourne, and Brisbane.

Pump’s marketing manager Livia De Salvo said: “Pump+ natural electrolytes is a natural extension for the PUMP brand, and will appeal to all Australians who lead on-the-go life styles. In a first for PUMP, we have created a distinctive new bottle and packaging for PUMP+ natural electrolytes to elevate our active credentials.

“We are very excited to be collaborating with Nick Thomm as his unique, bold style and progressive approach are a great fit for PUMP. We can’t wait for Australians to try PUMP+ natural electrolytes when they are out and about this summer.”

The new Pump+ product is currently available in 600ml pop- top polyethylene terephthalate (PET) bottles across the country.