MillerCoors’ new alcoholic drinks are suitable for consumers looking for a lower-calorie beverage. Credit: Adam Jaime / Unsplash.

US-based brewing company MillerCoors is set to introduce a new range of flavoured sessionable alcohol beverages called Cape Line in the US later this year.

Produced using six natural ingredients, Cape Line is a gluten-free beverage made using fermented cane sugar.

The company noted that Cape Line has been designed for consumers looking for a lower-calorie version of beverages without affecting taste and flavour.

MillerCoors marketing for innovation and national crafts vice-president Bryan Ferschinger said: “As a company, one of our top priorities is driving growth in above premium.

“In February, MillerCoors launched Two Hats, a new line of light beers with a hint of all-natural fruit flavour.”

“In addition to building on the foundation of existing great brands like Blue Moon, Leinenkugel’s, Sol and Peroni, another way we’ll achieve growth in the segment is through innovation.

“With Cape Line, we are bringing a relevant, unique solution to consumers, one that we believe has significant runway.”

Ferschinger further added that Cape Line was developed to deliver flavour without the high calorie and sugar counts.

MillerCoors plans to support the brand with a national marketing plan.

In February, MillerCoors launched Two Hats, a new line of light beers with a hint of all-natural fruit flavour.

With 4.2% alcohol-by-volume (ABV), Two Hats was released in lime and pineapple flavours.

MillerCoors is the US business unit of the Molson Coors Brewing Company. The company offers beers such as Leinenkugel’s Summer Shandy and Blue Moon Belgian White.

The brand offers beers, flavoured malt beverages, and ciders through its subsidiary Crispin Cider Company.