Think Spirits has agreed to distribute, sell and market the Stoli vodka portfolio in Australia from November this year.

The Stoli Group’s products are currently distributed in the region by Proximo Australia.

Initially, Think Spirits will focus on distributing the Stoli Premium Vodka range, which includes Stoli Gold, elit Vodka, and vanilla and salted caramel flavoured beverages.

“Vodka is a key growth category in Australia, as it is now the third segment behind bourbon and Scotch.”

Think Spirits CEO Patrick Borg said: “Vodka is a key growth category in Australia, as it is now the third segment behind bourbon and Scotch. Stoli is a well-established brand, with a strong following and, critically, real growth potential.

“The team and I are very excited about the opportunity to integrate Stoli into the Think Spirits portfolio and work closely with our retail partners to grow the complete range of products. I would also like to acknowledge the Proximo Australia business for their recent work on the brand.”

Founded in 2004 by Patrick Borg, Think Spirits is an independent distributor of spirit brands. This latest distribution announcement follows the acquisition of a major stake in Think Spirits by Amber Beverage Group (ABG) in May this year.

ABG and Stoli Group are subsidiaries of SPI Group, a global premium spirits company.

At the time of the acquisition, ABG CEO Seymour Ferreira said: “We, at ABG, are excited by the prospect of establishing a firm foundation in the important Australian and Asian markets and look forward to having Patrick and his exceptional team join us on our journey.”