True Citrus signs distribution partnership with Diamond Crystal Brands


Diamond Crystal Brands has entered a new distribution partnership to exclusively distribute and sell the True Citrus portfolio in the foodservice sector.

From next month, the company will become the exclusive distributor of True Citrus products.

True Citrus CEO Al Soricelli said: "Diamond Crystal enjoys an outstanding foodservice industry reputation for manufacturing and distributing high-quality products in addition to exceptional sales and marketing expertise.

“True Lemon and True Lime are an ideal fit for the foodservice operator, and it will be exciting to watch distribution grow.”

"True Citrus offers a truly unique family of exceptional quality products that are on trend with what consumers and foodservice operators are demanding."

True Citrus claims that its products are produced using simple and clean ingredients, and do not include artificial sweeteners, flavours, preservatives, sodium or gluten.

Its product offerings include low-cal lemonades and limeades, unsweetened citrus replacements and spice blends, which are retailed across 37,000 stores in the US.

The company further added that its True Lemon and True Lime flagship products are made using non-GMO ingredients, and will be available in single-serve sachets and larger size containers.

Diamond Crystal Brands president and CEO Tony Muscato said: "True Citrus offers a truly unique family of exceptional quality products that are on trend with what consumers and foodservice operators are demanding.

“The True Citrus line offers clean ingredients, and a taste that is on par with fresh but has the consistency, ease of use, safety and shelf stability that fresh lemons, limes and juices cannot provide for an operator's menu.”


Image: True Citrus partners with Diamond Crystal Brands to further expand its product footprint. Photo: courtesy of True Citrus.