Deals this week: Pulse Beverage, Heineken, Swire Coca-Cola USA


Pulse Beverage (Pulse) has signed an agreement with Doyles Sheehan to provide regional coverage for its Natural Cabana Coconut Waters across the US market.

The agreement includes distribution of Doyles Sheehan products from middle Washington to western North Dakota.

The new arrangement has already increased shipments of the Natural Cabana Coconut Waters by 5%, which is expected to further increase by 10% within six months.

Pulse offers Natural Cabana Lemonade in seven different low-calorie flavours, which are available at major retailers including Walmart, Albertsons / Safeway, Kroger, Stater Bros, Food Max, Kmart, and 7-Eleven.

Heineken has acquired Punch Taverns' pub portfolio from Vine Acquisitions.

Heineken gained access to approximately 1,900 pubs across the UK through the acquisition. The company will integrate the newly acquired portfolio under its Star Pubs & Bars portfolio after six months. Until then, Punch will operate the pubs under a transitional services agreement.

Swire Coca-Cola USA has acquired the Coca-Cola Production Centre in Tempe, Arizona, as part of the refranchising process of The Coca-Cola Company.

Swire Coca-Cola’s workforce has increased to 160 through the acquisition.

Swire Coca-Cola USA operates as a part of the beverages division for Swire Pacific, and is engaged in the production, sale, and distribution of Coca-Cola and other beverages across 13 US States.

The acquired facility operates multiple production lines that produce approximately 40 million cases of beverages.