Amber Beverage acquires stake in Cellar Trends


Amber Beverage Group has acquired a stake in UK-based wine and spirits distributor Cellar Trends.

The purchase marks the Amber Beverage Group's entry into the country. The management and operational control of Cellar Trends will remain unchanged.

Amber Beverage Group's chief executive officer (CEO) Seymour Ferreira said: “Cellar Trends has extensive expertise, experience, and knowledge developed over many years creating markets for many iconic and well-known brands.

“By joining forces and experience, we look forward to bringing new and compelling experiences to the UK and, over time, strengthening our market presence.”

"Cellar Trends has extensive expertise, experience, and knowledge developed over many years."

The company produces, retails, and distributes brands such as Moskovskaya Vodka and Riga Black Balsam in more than 50 export markets operated from Riga in Latvia and Tequila in Mexico.

Cellar Trends' joint managing director Martin Watts said: “Cellar Trends and our employees have had a terrific track record in developing brands over the last 18 years and this partnership will give us access to other product areas.

“We share with the Amber Beverage Group team the same philosophy on ways in which we work closely in partnership with brand owners, building their brands in the UK, to mutual advantage.”