Woodland Radicle Brands’ latest spirit Xilli is all set to "re-ignite Aztec traditions and flavours". It has been designed by the 35-year-old UK-based creative agency Sedley Place for the tequila market.

The Sedley Place team’s unique design reflects the ancient calendar stones of the Aztecs, with the sun god ruling the centre, while the motif itself is emblazoned in the centre of the rectangular bottle. The uniquely scripted brand name, pronounced chilli, sits quietly yet distinctly like an Aztec warrior, under the motif.

Xilli provides the perfect balance of hot habanero chillies, spicy cayenne peppers and, of course, liberal amounts of the feisty tequila, the brand claimed..

Woodland Radicle Brands’ co-founder Steve Wilson stated: "Xilli is launching into a well-established category, so it was important to create an identity that has stand out without alienating existing audiences. It also had to be authentic to the distinct flavours of the brand. Sedley Place’s creative concept achieved an effective and striking balance between all of these objectives."

Sedley Place’s senior graphic designer Jason Barney said: "The central motif was painstakingly drawn to give a contemporary craft feel to the bottle. From the colour palette to the logo script, the attention to detail was the magic bullet to maximise cut through on what’s essentially a minimalist bottle."

Xilli was soft-launched in bars along with sampling highlighted by Xilli Warriors sporting feathered headgear and Aztec print skirts.

"The response has been brilliant, from style bars to high-energy accounts, including listings with LAB, Sketch, Peyote, Mode, Buddha Bar, Casa Negra and House of Wolf," Wilson added.

Distributors Amathus Drinks have made Xilli available online as well as in their Wardour Street and Leadenhall Market outlets, in London.