World Tea Media (WTM), a Las Vegas-based company providing business solutions to the global beverage industry and a division of F+W Media, is to introduce a new trade show – Healthy Beverage Expo (HBE) – from 7-9 June 2013 at Las Vegas Convention Center, Las Vegas.

The three day event will focus to support the healthy drink segment comprising of bottled water, dairy, juice drinks, sports and nutritional beverages, energy drinks and shots, herbal extracts and other alternative products of the beverage market.

Expected to be attended by beverage buyers, distributors, retailers, food service professionals, independent merchants, product developers, health practitioners, dieticians, scientists and other decision makers, the expo will allow them to explore an extensive range of beverages, newly launched products, source vendors, participate in taste-test competitions, establish relationships, evaluate opportunities and hear from top imbibe experts.

The expo will also feature educational sessions on topics related to beverages and health and wellness, marketing to consumers, developments with ingredients, drink additives, up-coming trends, intelligence on sales and distribution and other important topics.

The educational sessions will help delegates take proper buying decisions, merchandise better and increase their sales.

WTM founder and director George Jage said consumers are demanding healthy beverages in the marketplace and their retail sales value is rising all the time.

"We’ll focus on product innovation, cutting-edge ideas, sales strategies, trends and new distribution channels – all the various ways these healthy beverages can take on the world," Jage added.

WTM marketing and sales director Kim Jage said HBE is the new innovative marketplace for the industry, specifically created to give attendees pure and undiluted access to all the new opportunities in the category.

"This is the ‘hot’ platform for companies to launch their brands and reach retailers and distributors that are looking to expand their portfolio of offerings to meet the demand," Jage added.