WJ Deutsch & Sons, a New York-based family-owned and operated company that imports fine wines across the globe, has changed its name to Deutsch Family Wine & Spirits on 7 May 2012 to reflect its business model and expansion into the spirits category.

Deutsch Family Wine & Spirits chairman Bill Deutsch said they have always been a family-owned company that has focused on partnering with other family-owned companies.

"This philosophy of families working with families continues to be our guiding principle and we want our company name to better reflect this belief," Bill said.

Deutsch Family Wine & Spirits CEO Peter Deutsch said they are the same company with the same core values, now with a new name that better defines who they are and the brands they sell.

"Today is a historic moment that positions us for future growth and sets a new stage for the next generation of our family and our extended business family," Deutsch said.

Based in White Plains, New York, Deutsch Family Wine & Spirits has an employee count of over 190, markets more than 30 wines and spirits brands and has annual revenues of over $450m.

The company has a portfolio of brands such as Adult Chocolate Milk and Adult Limeade of Adult Beverage Company, The Original Moonshine, Licor 43, Villa Massa, Landy, Luksusowa, Yellow Tail and Georges Duboeuf.