Wild Flavors, a US-based manufacturer of flavours, colours and food and beverage ingredients, has entered into a strategic partnership with Turkish fruit processing firm Limkon to sell its ingredients for juice content beverages in Turkey.

The agreement, signed by Wild Flavors subsidiary Wild Turkey, allows the parties to leverage their expertise and cater to the Turkish beverage industry with a unique portfolio.

As per the agreed terms, Wild will combine its flavours and compounds with Limkon’s fruit and vegetable concentrates and purees which allows the companies to provide full-service to the manufacturers in the emerging Turkish market.

The firms will sell the ingredients to high juice content beverage manufacturers as well as to other food industry customers.

Wild stated that Turkey grows fruit crops of international significance, and the country is also an attractive market for beverages.

Since 2004, Wild has been serving the Turkish market and has emerged as a competent supplier in the region.

The company employs about 20people in Istanbul at its beverage laboratory and in sales department.

Established in 2007, Limkon is a subsidiary of conglomerate Limak which is one of the leading firms active in construction, energy, transport, infrastructure, cement, tourism, fruit juice concentrate.

Limkon is located in proximity to raw materials and complies with the quality standards.

It operates a site in southeastern Turkey which is logistically appealing due to its access to the Mediterranean through the ports in Mersin and Iskenderun.