Valley of the Sun Fine Wines (VOS), a division of Regal Wine, and Vintage Selections, a fine wine division of Southern Wines & Spirits of Arizona (SWS-AZ), are all set to collaborate and form a new selling division – VOS-Vintage Fine Wines and Spirits.

Regal Wine is a subsidiary of Jackson Family Wines (JFW), a US-based premiere family-owned super premium winery.

Southern Wine & Spirits of America (SWSA) president and chief operating officer Wayne Chaplin said the company is happy to expand relationship with JFW.

"Their model of premiumization is right in line with Southern’s long-term fine wine strategy," Chaplin added.

JFW president Rick Tigner said their company is the top producer and SWS is the top distributor of fine wine in the US.

"We are excited to align with their team in Arizona and enable the synergies evoked by bringing our two powerhouse companies together," Tigner added.

SWSA executive vice president and general manager Brad Vassar said, "They share the strategic vision, approach and values that will keep us on the same page as we successfully steward their leading portfolio of premium and super premium brands long into the future."

SWS-AZ executive vice president and Arizona and New Mexico general manager Michael Jahn said bringing the two fine-wine companies together will create a powerful formula for success.

"I know we at SWS-AZ value the resources and skill sets that the Valley of the Sun organization will bring to the relationship," Jahn added.

The collaborative organisation is set to come up in May 2013.