China-based Tsingtao Brewery has generated revenues of CNY13.4bn ($2.2bn) for the first six-months (H1) ended 30 June 2012, up 11.2%, compared to CNY12.04bn ($1.9bn) during the H1 of 2011.

Net profits remained almost flat with 0.3% growth to CNY1.05bn ($159m) against the CNY989.9m ($155.7m) during the same period in 2011.

Operating profit was CNY1.3bn ($204.5m), an increase of 3%, compared to CNY1.2bn ($188.7m) for the six months period ended 30 June 2011.

The national output volume reached 239.9 million hectoliter, up by 4.85%, compared with that of the corresponding period in 2011.

The growth rate of the beer market in China was slightly decreased in the first half of 2012 due to the slow-down of the economic growth in China and due to low temperatures.

According to a statement by the company, in the first half of 2012, facing the negative factors including the slow-down of the growth of the domestic beer market and the rise of costs, the company maintained the continuous growth of sales volume, revenues and profits externally by actively exploring the market, optimizing the product mix and consummating the market layout externally and internally by implementing the system integration, improving the efficiency, decreasing the costs and increasing the profits through optimizing the management.

"The company achieved fast growth of the sales volume by continuing to insist on the brand-driven development strategy, by taking full advantages of Tsingtao beer brand, and through the way of sports marketing," the statement said.