TradePulse, a California-based provider of cloud-based information technology solutions for the beverage alcohol industry, has expanded its clientele with the addition of new wineries.

The new wineries joining the client list include Freixenet USA, Duckhorn Wine Company, Huneeus Vintners, Crimson Wine Group, J Vineyards & Winery, Terroir Selections, Reata Wines, and Cannonball Wine Company.

TradePulse primarily produces products such as pricing, retail surveys, customer relationship management (CRM), and depletion reporting solutions, which can be configured according to the client’s needs.

Pricing Manager is the most important product of TradePulse, used by many clients.

Introduced in 2012, the Pricing Manager application was designed to bridge the gap between suppliers producing and managing pricing information for different markets.

The system improves company pricing, creates market-ready pricing and also serves as a single repository for all pricing information.

New customers are also adopting the application quickly.

Crimson Wine Group global sales senior vice president Mike Cekay said they selected TradePulse’s pricing management solution to deliver quick results.

"For us, having the ability to easily access web-based reports and create custom analysis for specific markets made the decision to join TradePulse almost a no-brainer," Cekay added.

TradePulse sales, strategy and business development vice president Scott Diehl said, "Our in-depth understanding of the alcohol beverage category combined with cutting-edge technology allows us to deliver flexible and innovative solutions that meet the specific demands of our customers."