Thirsty Ventures, the parent company of Powell & Mahoney and Maui Beverages of Massachusetts, has joined forces with spirits and cocktail experts Tad Carducci and Paul Tanguay of Tippling Brothers to expand business.

The partnership will offer customers a direct access to beverage products produced by Thirsty Ventures’ new production facility – Green Mountain Co-pack in Williston, Vermont.

Under the partnership, Tippling Brothers will work on flavour and recipe development, concepting and marketing strategies of all the products of Thirsty Ventures.

New York-based Tippling Bros will also use their network of national accounts and wide training experience to build strong relationships with beverage managers and bartenders in the on-premise.

Tanguay said the new production facility in Williston has the ability to create, test and perfect all types of beverages.

"We can focus on the craft, making things in small batches, and we have the technology and support to get those products into the hands of everyone who wants them," Tanguay added.

Thirsty Ventures president and CEO Mark Mahoney said the partnership is an extension of their long relationship with Carducci and Tanguay.

"We can now give our customers direct access to two of the preeminent minds in this industry along with producing their creations in our state-of-the-art production facilities," Mahoney added.

"Our chain accounts will experience tremendous value add in menu ideation/creation and differentiation which will create stronger offerings, speed of service and signature programs for our clients."