KCBS

The Coffee Bean & Tea Leaf, a US-based privately-held specialty coffee and tea retailer, has partnered with Keurig K-Cup Brewing System to launch four new coffee varieties, including the company’s popular roasts and new blends.

The four coffee varieties are Cafe 63, Costa Rica, Viennese Blend and Toasted Amaretto.

Cafe 63 coffee is smooth, light-bodied roast with fruity aroma, whereas Costa Rica is a medium-bodied coffee that offers crisp flavour and fragrant aroma.

The Viennese Blend coffee is mellow, smooth with hints of chocolate, while the flavoured coffee Toasted Amaretto offers fragrant flavour of almond and creamy liqueur.

The Coffee Bean & Tea Leaf CEO and president John Dawson said the company is pleased to bring its signature premium coffee roast profile to Keurig customers.

"Now, millions of Keurig® customers can enjoy the distinct coffee profile of The Coffee Bean & Tea Leaf® with the convenience of the Keurig® platform. We believe these new additions will delight our current customers and introduce many others to our great products," Dawson added.

All the varieties of coffees are available at participating locations of The Coffee Bean & Tea Leaf and CoffeeBean.com in 16-count boxes with a price tag of $11.95.

To promote the product, the company is offering customers purchasing the K-Cup box with a free regular size cup of brewed coffee.

Image: The Coffee Bean & Tea Leaf offers four coffee varieties for Keurig K-Cup Brewing System. Photo: courtesy of num_skyman / FreeDigitalPhotos.net.