Seattle coffee house chain Starbucks is set to open its first juice store Evolution Fresh that will be centered on the juice bottle instead of coffee cup, in Bellevue Square, Washington.

Starbucks has acquired California-based Evolution Fresh, which produces a line of super-premium juices, in November 2011 for $30m as part of its strategy to sell a range of branded products through its own cafes, grocery stores and other retail outlets.

Marking the biggest move outside coffee for the company, the opening is expected to boost its position in the $50bn health food sector.

Starbucks president of global store development Arthur Rubinfeld said Evolution Fresh store offers super-premium juices and foods that are alive with fresh-picked and natural flavor.

The new store’s menu includes fresh and bottled fruit and vegetable juices, smoothies and food, wraps, salads and soups.

Designed and constructed to meet Leadership in Energy and Environmental Design (LEED) certification, the new store includes a ‘juice wall’ with eight taps for a collection of juices ranging from greens to beets to cucumber, which will be available at $7.99 per a 16oz bottle.

At present, the Evolution Fresh brand is sold at grocers in the US states of Washington and California and in next few months it will also show up in Starbucks stores in both states replacing the Naked Juice brand.

The brand refresh ensures that the juice is never heated due to Evolution Fresh’s use of high pressure processing (HPP).

Juice will be subjected to HPP after cold processing and squeezing, to retain flavours, vitamins and nutrients of the raw fruit and veggies.