Wines and spirits wholesaler Southern Wine & Spirits of America (SWSA) has opened a new sales, marketing and administrative office in Baltimore, Maryland.

Located at 2400 Broening Highway, Suite 105, Baltimore, the facility will manage the company’s wine and spirits sales, marketing and administrative tasks such as order-to-cash, finance, accounting, routing, customer service, and sales support and reporting.

The decision to come up with a dedicated facility in Baltimore came after formation of a joint venture with Frederick P Winner, who will continue to look after SWSA’s tasks such as warehouse, pick, pack and ship services on a contractual basis.

SWSA president and chief operating officer Wayne E Chaplin said they have been well supported by FP Winner in the past few years through its embedded infrastructure, market knowledge and collaborative culture.

SWSA Delaware, Maryland and DC executive vice president and general manager Steven Dick said from now onwards, Southern will manage all its wine and spirits sales, marketing and back-office support functions and JV partner Winner will look after warehousing, order fulfillment and logistics services.

"We look forward to this continued win-win relationship with Winner as we both concentrate our Sales and Marketing attention in these markets on the product categories that we each know best," Dick added.