Reed’s, a US-based natural soda producer, has reported 23% increase in revenues to over $25m in the fiscal year ending 31 December 2011, compared to the same period in 2010.

The company’s overall revenue increase of $4.6m came from a $3.3m rise in branded business and $1.3m increase in private label business.

The American soda maker’s gross profit at 30% remained unchanged, compared to 2010.

Net loss for 2011 came down by 28% to $941,000, against the 2010 annual loss of $1,310,000.

Operational progress in 2011 included obtaining a new credit facility and extension of existing capital at lower interest rates.

The company’s facility bagged quality control standard SQF 2000 certification for expanded Private Label capability.

In 2011, the soda maker also unveiled new branded products, including Flying Cauldron Butterscotch Cream Soda and Virgil’s Dr. Better.

Three new variants of Virgil’s Sparkling 100% Juices were distributed in Whole Foods.

Last year also saw the release of Reed’s Extra 55 Light Ginger Brew, a low calorie version of SKU Reed’s Extra Ginger Brew.

The company increased its hold in the private label segment with the addition of new Tea and Sparkling Mineral Water flavours.

Reed’s increased its Direct store delivery (DSD) distribution network with the addition of new regions, including Las Vegas, regions of Michigan, Florida, Arizona, Louisiana and Georgia.

The company’s products reach in retail stores increased with the addition of Winn-Dixie Stores, Stop & Shop Supermarket, Total Wine & More, Publix, Kroger, Harris Teeter and The Fresh Market.

Reed’s founder, chairman and chief executive officer Chris Reed said the company’s multi-front strategies for increasing revenues are paying off.

"We are taking bold steps to capitalize on our many capabilities and to introduce new products and extend the reach of our great brands," Reed said.

Reed’s chief financial officer James Linesch said the company’s sales and distribution network is expanding, its production capabilities are increasing and improving, and it has a great pipeline of new products.