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Perrier, a French brand of bottled mineral water owned by Nestlé Waters North America, is to launch a series of limited-edition polyethylene terephthalate (PET) bottles of Perrier Sparkling Natural Mineral Water that are designed by pop artist Andy Warhol.

In the 1980s, Warhol created a series of screen prints for Perrier bottles in a vibrant color palette that have been replicated on specially-designed Perrier bottles.

The screen prints designed by Warhol represents everyday consumer products in an unconventional way.

Taking inspiration from these screen prints, Perrier glass bottles feature four different label designs and seven different Warhol inspirations, including some his famous quotes such as ‘In the future everyone will be world famous for fifteen minutes,’ ‘Art is what you can get away with,’ and ‘I have Social Disease. I have to go out every night.’

The limited-edition Warhol series will be available from 24 June 2013.

Perrier celebrates its 150th anniversary in 2013.

International Brands Group marketing manager Gauthier Gay said Warhol’s creativity and eccentricity are a great fit with Perrier’s brand personality so this was a natural way to bring the two together.

"Perrier has a long tradition of involvement in the arts so this is a fitting tribute in celebration of our 150th anniversary," Gay added.

The Andy Warhol Foundation licensing director Michael Hermann said The Andy Warhol Foundation is pleased to partner with Perrier to commemorate 150 years of inspiration and originality by celebrating Warhol’s bold portraits of Perrier from 1983.

"Warhol’s inventive, open-minded spirit lives on through this unique and authentic project which will contribute generously to the foundation’s endowment from which it distributes grants in support of the visual arts," Hermann added.


Image: The series of Perrier Sparkling Natural Mineral Water bottles. Photo courtesy of Business Wire.