Just around 29% of British people drinking at home look out for alcoholic levels of their drink, according to a research by UK-based firm Mintel.

The percentage of people drinking in homes has dropped down from 75% to 71% during the period from 2009-2011.

However, among the home drinkers, 38% of younger drinkers aged between 18-24 years say they pay attention to ABV levels, as compared to 27% of drinkers aged between 25-64 years.

Among the 38% of younger drinkers paying attention to ABV levels, 54% of drinkers drink at home to save money, while among 27% of aged drinkers, only 7% opt for drinking at home to save money.

The economic state of the country is forcing the consumers to being budget conscious when drinking at home.

Mintel senior food and drink analyst Alex Beckett said as a nation well-acquainted with booze, most adults have a vague idea of their drink’s strength.

"Younger people drink more and are more likely to drink purely to get drunk, so their interest in the strength could relate to pacing their intake or that they’re eager to consume the most intoxicating drink," Beckett added.

"But hampered with tighter household budgets, people have cut back on drinking in the home, though it remains the more affordable alternative to drinking in a pub or bar to the detriment of on-trade growth.

"Home is more likely to provide an unhurried atmosphere in which to savour a new drink than a busy bar but this finding also relates to the sheer variety of interesting tipples supermarkets now offer."

The mostly consumed alcoholic drinks at homes are white wine (53%), lager (49%), red wine (48%), rose wine and cider (33%) and vodka (28%).