Nestlé Nespresso, an operating unit of the Nestlé Group, has opened a new Boutique-in-Shop at Macy’s Dadeland Mall in Miami, Florida.

The new Boutique-in-Shop will offer customers Espresso machines and premium portioned Grand Cru coffees.

Nespresso’s coffee-specialist staff at Boutique-in-Shop will give demonstrations machines usage and guide customers through each profile of the 16 Grand Cru coffees.

Macy’s Dadeland Mall becomes the third Nespresso location in Miami after Boutiques at 1111 Lincoln Road and Adventura Mall.

All the three Boutiques have machines, capsules and coffee accessories available for purchase.

The products can also be purchased from New York and Boston locations or online at or can be ordered through telephone.

Machines and coffee are sold at Nespresso Boutique-in-Shop locations at select Bloomingdale’s and Sur La Table stores, whereas machines are available through retailers such as Macy’s, Williams-Sonoma, Crate and Barrel and select fine retailers.

Nespresso North America president Frederic Levy said they are happy to enter in a partnership with Macy’s to bring their Grand Cru coffees and machines closer to their Miami consumers with Macy’s first-ever Nespresso Boutique-in-Shop.

"Nespresso’s Boutique-in-Shop concept is just one of the many ways consumers can experience and purchase Nespresso products," Levy said.

"We look forward to expanding existing partner relationships and adding additional store locations this year to continue to offer unparalleled customer service and added convenience to our customers."

Headquartered in Lausanne, Switzerland, Nespresso operates in more than 50 countries with global retail network of more than 270 Boutiques.

Image: Nespresso accounts for 20 to 40% of the value of ground coffee sales in the European coffee market which totals $17bn. Photo: Nestle Nespresso SA