New Zealand-based Misha’s Vineyard has expanded its distribution network to eight new markets across the world, following an investment of $2.1m by New Zealand Trade and Enterprise (NZTE) for activities in Northern Europe, China and the US.

Located on an old Chinese gold mining site near Lake Dunstan in the Bendigo Station, Central Otago, Misha’s Vineyard produces wines such as Pinot Noir, Pinot Gris, Gewurztraminer, Riesling and Sauvignon Blanc.

Under the new expansion plan, Denmark and Sweden will be handled by Gastro-Wine, whereas Vindagra USA will represent Misha’s Vineyard’ wines in the US.

Effective from 1 September 2012, Misha’s wines will be distributed by Fesq & Company in the Australian states of Victoria, Tasmania, New South Wales and Queensland.

For British Columbia, Canada markets, the vineyard has selected Terrarosa Imports.

The vineyard has also appointed distributors in Maldives, Fiji and the Cook Islands.

In China, the Misha’s vineyard is already represented by Jebsen Fine Wines.

Misha’s Vineyard co-owner Andy Wilkinson said it was no easy task finding a distributor to increase its portfolio in the current trade conditions.

"But finding the right distributor is even harder and since it’s one of the most critical decisions a wine producer makes with their brand, it’s one you can’t compromise on" Wilkinson added.