French Champagne house Maison Gardet has added a new Champagne brand Byzantine to its portfolio of premium blends.

The new brand is aimed to attract younger consumers with a modern Champagne style.

Maison Gardet president Christophe Prieux was quoted by Harpers as saying that younger drinkers are anxious to try new wines.

"Maybe they will try new styles of Champagne," Prieux added.

The Champagne is made from its three traditional grapes, Pinot Noir, Pinot Meunier and Chardonnay, and is given extra-dry dosage for soft character and high sugar content.

It is housed in a blue opaque bottle featuring modern design reminding a rose.

The name, Byzantine, is derived from the capital of the once cosmopolitan empire – Europe.

Prieux told the website that the Champagne was ideally suited to the on-trade.

"The focus is night clubs, beach-side bars and Champagne bars in London," Prieux added.

The company expects that Byzantine will be success in its key markets of the UK, the US and south of France.

According to Maison Gardet, the brand was not looking for large volumes in the short term, but to build production as it widens distribution.

The new brand was launched at Vinexpo.