Ian Macleod Distillers (IMD), a Scotland-based independent family-owned distillery and owner of Glengoyne brand, is to introduce three new Glengoyne Highland Single Malt Scotch whiskies in a complete new look.

The range, which already consists of 10yo, 12yo and 21yo, will now be expanded with Glengoyne 15yo malt, Cask Strength and 18yo.

Glengoyne Cask Strength expression will replace the 12yo malt, while the 18yo malt will replace the 17yo expression.

Produced at the Glengoyne Distillery in Scotland, the facility uses warm air dried malted barley to produce the spirit, which is then aged in the finest Oloroso sherry casks within Glengoyne’s warehouses.

The company has worked with Glasgow-based agency Good Creative to give a new look to the range, which includes adding a strapline ‘Worth the Wait’ on the bottle and highlighting the distillery’s original Gaelic name ‘Glen Guin’ with a hand-drawn brand crest depicting two wild geese on the bottle label and cartons.

IMD marketing director Iain Weir said the company has been working on the enhancement of the Glengoyne range for over a long period of time.

"It is almost 10 years since Ian Macleod Distillers acquired the Glengoyne brand, since then we have increased sales volumes by 250%. This is against a backdrop of increasing global sales of Scotch Whisky and a shift towards premium brands in the sector," Weir added.

"We continuously look at ways of improving our malt offering and we believe the enhanced portfolio and premium packaging better represents the brand’s values and shows that we are an innovative force in the industry."

The Glengoyne range will be available from early November 2012 at select multiples like Waitrose, Sainsbury’s and Selfridges and at specialists and independents.

Glengoyne Cask Strength, 15yo and 18yo expressions will be available at recommended retail price of £46.99, £47.99 and £74.99, respectively.

To support the launch of new range, the company is coming up with a dedicated website and an advertising campaign.

Image: The Glengoyne Distillery reduces the speed of distillation process by running the stills slower than any other distillery in Scotland. Source: Glengoyne Distillery