Hope Family Wines, a California-based family-owned and operated winery, has hired designer Jeffrey Caldewey of Icon Design Group to create new packaging for its wine brand – Liberty School.

Founded around 40 years ago, the Liberty School wine is made of grapes collected from over 50 independent, family-owned vineyards in Paso Robles and Central Coast.

Liberty School is fruit-driven and is made by using traditional winemaking practices such as barrel aging and crafting.

The wine brand consists of two wines under its belt – 2010 Liberty School Cabernet Sauvignon and 2011 Chardonnay.

Caldewey designed the new packaging for Liberty School by taking the elements from the winery’s earlier packaging designs.

The new label emphasises on the image of Liberty School one-room schoolhouses that are represented in early rural life in America.

Hope Family Wines president and winemaker Austin Hope said the quality of Liberty School wine consistently over-delivers at its price point.

"The new label reinforces this wine as an American classic," Hope added.

"We make this wine in a traditional and restrained style under 14% alcohol that is meant for the dinner table and daily enjoyment. For the price, there is no better representation of Paso Robles wine on the market."

The newly packaged Liberty School wine bottles will be available nationally from mid-October 2012, where both the wines will be sold at a suggested retail price of $14 each.

Image: Besides Liberty School, Hope Family Wines also owns Treana, Candor, Austin Hope and Troublemaker wine brands. Photo: Hope Family Wines