Gusbourne Estate, an English sparkling wine producer, has selected a metallic laminated board – MirriNor – to be used as packaging boxes for its sparkling wine portfolio.

MirriNor is a collaborative product of Mirri, a division of UK-based Celloglas that specialises in decorative print finishing on board, card and paper, and Smurfit Kappa.

The metallic laminated board combines Mirri film with Smurfit Kappa’s patented T-Flute micro flute corrugated board to form a solid packaging box, reported

The box was printed with metallic colours under license using Color-Logic software by Hull-based firm Oriel.

After printing, the boxes were then finished with Cellolam low-scuff matt lamination and CelloscreenSpot Gloss High Build UV Varnish at the Celloglas.

The cartons were then embossed using a new type of embossing die created for micro flute materials by Lasercomb.

Gusbourne Estate owner Andrew Webber told the website that they wanted to use a packaging material that was produced in the UK, like their wines and they were attracted to the aspects of the MirriNor material like high strength and light weight.

"We were also able to create a completely bespoke box design using Mirri Rainbow film and a range of decorative finishes that created an appealing and elegant box," Webber added.

Mirri and Celloglas managing director Richard Gillgrass said the combination of MirriNor, Color-logic software and Celloglas finishes has created a completely unique result that fits the clients’ brief and corporate image perfectly.