Good Whey

UK-based dairy firm The Good Whey Company has selected Eastman Embrace HY copolyester material for labelling the bottles of its dairy drink, Upbeat.

The labels featuring Eastman Embrace HY copolyester material are supplied by CCL Label Decorative Sleeves and offers easy handling, matte look, 360-degree billboard effect and sustainability benefits for bottles.

Good Whey selected Eastman because of its recyclable capability.

Additionally, the material is naturally white coloured, eliminating the need for printed white flood coats.

Eastman EMEA Specification sales and marketing manager Anthony Sammut said that Eastman Embrace HY copolyester is a sustainable packaging option for brand owners, offering a 30% lower density than other copolyesters and requiring less material for the same demand.

"By using Embrace HY for its labels, The Good Whey Company was able to use a custom-designed clear PET bottle — which is recyclable — with a tapered waist, instead of having to use a pigmented bottle with a shrink label," Sammut added.

According to Eastman, twin perforation on the label enables the end user to easily tear and remove it, as the bottle can be more readily detected in the recycling stream, increasing the probability the plastic will be used for a new bottle.

CCL Label Decorative Sleeves sales director Jon Cowan said working with Eastman Embrace HY and using the twin perforation allowed for an easily and cleanly removable sleeve, therefore encouraging consumers to remove the labels and enhancing the probability the bottle will be recycled without the fear of contamination.

"These subtle perforations do not detract from the visual excellence the sleeve offers in terms of 360-degree decoration," Cowan added.

The Good Whey Company brand manager Susie Hignett said, "The Upbeat packaging requires a premium finish to reflect the high quality of the product inside the bottle, and using Eastman Embrace™ HY copolyester has allowed us to do just this."

The newly labelled Upbeat bottles are available for purchase at Tesco Extras and Superstores, Holland & Barrett and at select Waitrose stores and Moto Services in Berkshire, Bedfordshire and Oxfordshire in the UK.

Image: Upbeat bottle labelled with Eastman Embrace HY Copolyester material. Photo courtesy of Eastman Chemical Company.