Glazer’s, a Texas-based third-generation family business that distributes wines, spirits and malt beverage products, has selected Vistaar Technologies’ distribution pricing management (DPM) solution to manage its retail beverage alcohol pricing in the organisation.

Vistaar DPM platform is designed to cater to beverage alcohol industry that runs across the three-tier beverage alcohol distribution network and supports state regulations that govern the distribution and sale of alcoholic beverages.

The DPM solution brings price and promotion optimisation, with a mechanism for implementing pricing strategies, into the market in a single platform.

It uses foundational pricing infrastructure to deliver short-term measurable business benefits that are needed to grow the business.

Vistaar Technologies sales senior vice president Paul Greifenberger said optimal pricing for beverage alcohol industry requires careful integration of analytics and execution on a scalable platform that can manage high data volumes in the distribution industry.

"Our extensive experience with beverage alcohol market leaders has enabled us to develop and continually improve a robust price and promotion solution designed to meet the unique industry challenges of both suppliers and distributors," he added.

Glazer’s executive vice president and chief operating officer Rob Swartz said they tried with number of traditional packaged software solutions for pricing, but Vistaar stood out because of its deep understanding of their business environment.

"Glazer’s is making a significant investment to drive efficiencies and to enhance our ability to collaborate with suppliers and customers. Ultimately, the investment in Vistaar’s pricing solution will improve our pricing execution and will complement and extend our SAP ERP system," Swartz added.

The Vistaar pricing solution also has the ability to be customised according to the requirements of different industries so as to deliver company-specific pricing strategies.