The Food Safety and Standards Authority of India (FSSAI) has announced that it will review the caffeine standard in caffeinated and energy drinks and will study the consumption pattern of such drinks in the country.

FSSAI defines caffeinated and energy drinks as non-alcoholic beverages that contain caffeine, guarana, glucuronolactone, taurine, ginseng, inositol, carnitine and B-vitamins as their primary ingredients that act as stimulants.

Owing to the upward trend in the consumption of such beverages, the FSSAI is undertaking the study that would focus on consumption patterns in school and college students and young professionals, among others.

The Press Trust of India (PTI) quoted a senior FSSAI official as saying: "Consumption of caffeinated and energy drinks in India has shown an upward trend during the past decade.

"The FSSAI intends to review the caffeine standards after a detailed study on the consumption pattern of these drinks among the young people in the country."

In its review, the food watchdog will explore the brand preferences and influence pattern for such drinks and also try to ascertain specific reasons for their consumption.

FSSAI also intends to observe behavioral changes, addictive tendencies and any possible withdrawal symptoms among consumers.

The food safety body has invited bidders for expressions of interest (EoI) for the appointment of a suitable agency to conduct the study.

The bids need to be submitted by 30 July following which the name of the successful bidder will be announced on 25 August.

The selected agency will need to complete the study and submit its report by 30 November.