Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard, will construct a new malt whisky distillery in Speyside, Scotland.

Located on the banks of the river Spey near Carron, the site was previously owned by Imperial Distillery, but has been inactive since 1998.

Chivas Brothers purchased the site in 2005 and is now consulting with local community and planners on he building the distillery.

The new distillery, which will be visible from the nearby Speyside Way walking trail, will be built using latest construction techniques and modern technologies such as heat recovery technology, besides sustaining the natural environment of the region.

With the help of the new distillery, Chivas Brothers will produce Speyside malt whiskies that will be sold throughout the world.

Chivas Brothers chairman and CEO Christian Porta said the construction of a new distillation capacity is an important step in growing the business across the world.

"This new distillery will supply high quality Speyside malt whisky for many of our blends in the years to come," Porta added.

"This is another example of our sustained investment in our Scotch whisky operations which, combined with consistent innovation and marketing, will continue to drive the growth of our business."

Besides coming up with a new distillery, Chivas Brothers recently announced plans to re-open the Glen Keith distillery, which would allow the company to grow the malt whisky production capacity by 25% by April 2013.

Image: An artist’s illustration of the proposed Chivas Brothers distillery at Speyside, Scotland. Photo: Chivas Brothers