CCL Industries, a Canada-based specialty packaging and labeling solutions for alcoholic beverage, consumer products and healthcare industries, has opened new sales, distribution and technical service centre in Johannesburg, South Africa to support the growing sales of its labels.

The company primarily manufactures pressure sensitive labels for beverage companies producing beer, spirits and soft drinks at its CCL Label unit.

CCL Label is said to be the largest converter of pressure sensitive and film materials for label applications.

In 2012, CCL reported sales in excess of $10m for its labels and expects that number to grow in future.

In another development, the company has also signed an agreement with South African public company Bidvest to sell its small wine label manufacturing facility in Stellenbosch for nearly $1.25m.

The Stellenbosch facility reported sales of around $3m in 2012.

CCL Food & Beverage business president Guenther Birkner said, "These changes will allow us to focus on our main mission in South Africa supporting our large global beer, spirits and soft drinks customers as we build our Wine business in important territories around the world."

Toronto-based CCL Industries currently has 74 plants globally located to meet the sourcing needs of large international customers.

Apart from labels, the company also produces aluminium aerosol cans, bottles and extruded plastic tubes at its CCL Container and CCL Tube facilities in North America.

The deal is expected to close on 1 May 2013.