Brown-Forman is set to restructure its Asia Pacific business into two new regions, Australia, New Zealand and Southeast Asia region (ANZSEA), and the North Asia (NA) region, from 1 November 2013.

The ANZSEA region will be based in Sydney, while the NA region in Hong Kong.

Michael McShane and Trevor Smith will serve as managing directors of ANZSEA and NA regions respectively.

Both Michael and Smith have rich experience in the Asia Pacific region.

Brown-Forman Europe, Africa and Asia Pacific travel retail executive vice president Mark McCallum said the Asia Pacific area remains key to Brown-Forman’s long-term growth strategy.

"These changes are being made to further strengthen our organizational focus and allocation of resources against our strategic priorities in this vast region," McCallum added.

The current Australia, New Zealand managing director Marshall Farrer will move to the company’s headquarters in Louisville, Kentucky later in 2013.

Brown-Forman has a portfolio of alcohol brands comprising Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.

These alcohol brands are sold in approximately 160 countries across the world.


Image: Brown-Forman’s alcohol brand Woodford Reserve. Photo courtesy of Craiglduncan.