Bebida Beverage Company (BeBevCo) has partnered with Virginia-based supermarket chain Food City, to make its KOMA Unwind Relaxation drinks and shots available at 105 grocery and convenience stores in Kentucky, Virginia and Tennessee.

KOMA Unwind is a multi-berry flavour lightly carbonated beverage that is enhanced with dietary supplements of Melatonin, Milk Thistle, Rose Hips and Valarium root.

The drink is offered in regular and sugar free version using Splenda as its sweetener.

The agreement was a result of KOMA Unwind friends involved in NASCAR racing, which was sponsored by Food City for two races, the Food City 500 and Food City 250 at Bristol Motor Speedway.

KOMA Unwind now has signed with Chris Lafferty’s Motorsports TV as the title sponsor.

BeBevCo CEO Brian Weber said Food City, which covers the region from Knoxville up the Appalachian Trail, and BeBevCo now have a partnership they have been working diligently on for a number of months.

"This distribution agreement alone gives us a strong return on our investment with regards to Motorsports sponsorships and a fantastic increase to our revenues," Weber added.

"Food City and many of our other distributors are impressed with our massive sampling campaigns. There is no better way to market a beverage product, than to have the public actually see and taste it."

BeBevCo develops, manufactures and markets liquid relaxation products including KOMA Unwind Liquid Relaxation, KOMA Unwind Sugar-free Liquid Relaxation, KOMA Unwind Liquid Relaxation Shot, POTENCIA Energy, POTENCIA BLAST energy shot, Relax 5 shots and Piranha Water.