BC wines

The British Columbia Wine Institute (BCWI) has signed a deal with Cuvées, a wine supplier in Hong Kong, to expand the Wines of British Columbia in the Hong Kong market.

There are 23 varieties BC VQA wines from seven BC wineries on Cuvées portfolio, offering customers a wide choice of the Wines of British Columbia, either online or on the wine menu at various premiere Hong Kong restaurants.

Wineries currently listed on Cuvées portfolio include Laughing Stock Vineyards, Nk’Mip Cellars, Poplar Grove Winery, Quails’ Gate Winery, Sandhill, Stoneboat Vineyards and Therapy Vineyards.

BCWI president Miles Prodan said Hong Kong is earning a reputation for its wine consumers.

"For years, international visitors have been asking where they can find our premium BC VQA wines at home and, until now, the options have been very limited," Prodan added.

International Trade and Asia Pacific Strategy and Multiculturalism Minister Teresa Wat said that they have added a Hong Kong office to British Columbia’s international trade and investment network, and their work with the British Columbia Wine Institute allows them to promote their wines and wineries in Hong Kong.

"Hong Kong is a gateway to Asia’s wine markets, especially China’s, and we look forward to seeing more wine exports across the Pacific as a result of this new partnership," Wat added.

British Columbia trade and investment representative in Hong Kong Brian Brown said that with an estimated 300,000 Canadian passport holders, Hong Kong has one of the largest Canadian communities outside of Canada, and this makes Hong Kong a great market for BC wine products.

British Columbia Trade and Investment Representative in Hong Kong Brian Brown said: "This new partnership with Cuvées in Hong Kong will improve local awareness and understanding of B.C. wines and wine-growing regions such as the Okanagan, and it will help gain exposure in the broader Asia Pacific region."


Image: BCWI has entered into a partnership with Cuvées to expand the Wines of British Columbia in the Hong Kong market. Photo: courtesy of Naypong/FreeDigitalPhotos.net.