Florida-based The Aristocrat Group Corporation (ASCC) is all set to expand business in 2013 through new brand asset acquisitions and corporate mergers.

ASCC initially plans to target the consistently growing super-premium vodka segment, which has increased 32% to $1.2bn in the last two years, according to industry trade group the Distilled Spirits Council (DISCUS).

The expansion plan includes production of two new vodka brands, which is set to begin in April 2013.

The first vodka from ASCC will be produced in the US by Idaho distiller Distilled Resources.

Distilled Resources is known for producing neutral spirits by using ingredients such as Idaho russet potatoes, organic grains and Idaho winter wheat.

While Distilled Resources will distil, bottle, cap and seal the spirit, ASCC’s brand management division Luxury Brands will brand and sell the spirit to TOP Shelf Distributing, a wholly owned subsidiary of ASCC.

According to ASCC, vodka is the ideal segment for the growth of its Luxuria Brands.

ASCC CEO Robert Federowicz said besides preparing to debut the production of first two vodka brands, the company is also looking for other brands to add to Luxuria Brands portfolio.

"We’re particularly interested in working with individuals and companies who own or distill spirits that might benefit from our development assistance and access to the public markets," Federowicz added.

The success of the brand will allow ASCC to compete with industry majors like Limited Brands, Moet Hennessy Louis Vuitton (LVMH), Diageo, Beam, Brown-Forman, Procter & Gamble, New York & Company and Chico’s FAS.