Average growth in still drinks in Asia (F denotes forecast). Source: GlobalData Wisdom

Still drinks continue to represent one of the most diverse categories of drinks. This is especially evident in Asia, a region in which still drinks growth is forecast to continue, and new opportunities are to be found in lactic acid drinks, health drinks and the benefits of technology.

With an upswing in the growth of still drinks predicted over the next five years, Asia is set to see a return to peak average per capita growth of around nine litres by 2022.

In China, western-style orange still drinks such as Capri-Sun (Deutsche Sisi Werke) and Daily C are gaining popularity, as demand for once-popular pear drinks and dairy still drinks, such as NutriExpress (Hangzhou Wahaha Group), has weakened through lack of innovation.

Still drinks as healthy alternatives have been welcomed in Singapore, where these products now carry the Healthier Choice Symbol (HCS) given by the Singapore Health Promotion Board.

Lactic acid drinks such as Calpis (Asahi Group) which claim to assist the immune system, are appealing in Japan and being introduced in Malaysia. The first phase for the Calpis launch in Malaysia aims at a wide audience. Distribution focuses on large supermarkets, convenience stores and petrol stations, with advertising support via TV and social media.

Diversity of flavours and offerings are a spur to growth of still drinks in Indonesia, whereas for the Philippines, affordability is key, as interest in juice-based products develops alongside economic improvements.

In India, regional still drinks brands are flourishing due to an increased supply of mango and guava. New technology is also helping the trade, as distributors, retailers and consumers gain access to brands via online portals, mobile applications and digital payment options.