Excess sugar in food and drink has raised major health concerns over obesity, diabetes, and heart disease, according to a report by GlobalData.

Titled ‘TrendSights Analysis: Moderation & Avoidance’, the report highlights the need for innovative strategies to be employed by food and drink manufacturers to address these concerns.

Ingredients such as sugar, fat, and salt are considered as dietary villains, while carbohydrates and gluten are on their way to make it to the list. Self-diagnosis and growing awareness about these ingredients used in food products has led many consumers to avoid not only sugar but also artificial ingredients.

“Food and drink manufacturers need to concentrate on developing naturally made low-calorie sweeteners and sugarless products.”

Food and drink manufacturers need to concentrate on developing naturally made low-calorie sweeteners and sugarless products that offer a better choice for health-conscious consumers.

The major challenge for food and drink manufactures lies in overcoming the misconception among consumers that the minimal usage of sugar, salt, and fat impacts taste.

Manufactures need to focus on product reformulation to control the use of these ingredients and appeal to customers, states GlobalData Consumer Analyst Melanie Felgate.

In addition, product marketing should focus on the positive aspects to appeal to customers. Offering smaller formats will also help consumers to enjoy products in a controlled manner.