Samuel Adams, also known as Sam Adams, is expanding its Cincinnati brewery in Central Parkway, US.

Estimated to involve an investment of $85m, the expansion of the production facility is expected to be completed in early 2022.

Samuel Adams is a brand of the Boston Beer Company, which was founded more than 35 years ago. The brewery expansion will support the increasing demand for beer products offered by Boston Beer and add more than 100 new jobs.

Samuel Adams was supported by the Cincinnati Department of Economic and Community Development, JobsOhio and the Regional Economic Development Initiative (REDI) Cincinnati throughout the planning phase of the brewery expansion. The Ohio Development Services Agency provided Samuel Adams with a Job Creation Tax Credit for the project.

Location of Sam Adams’ brewery

The brewery is located 1625 Central Parkway in Central Parkway, Cincinnati, US. It lies in the city’s Over-the-Rhine neighbourhood.

In November 2018, Samuel Adams opened a tasting room, which is situated across the street from its Cincinnati brewery.

Sam Adams’ Cincinnati brewery expansion details

The expansion will allow the brewery to increase its production fourfold through the addition of two canning lines and packaging equipment. Increased production and packaging facilities will support different Boston Beer brands, including Samuel Adams, Twisted Tea, Truly Hard Seltzer, and Angry Orchard.

Additionally, the project will create new parking areas and truck routes to ensure smooth delivery of supplies or shipment of beer. The investment will also be used to deliver building extensions on the northern and southern parts of the facility.

The brewery will produce and distribute some of the most recognisable brands in the country.

Contractors involved

Hixson worked with Samuel Adams for the brewery expansion.

Spectrum Integrated Technologies (Spectrum IT) is working on security installations at the Cincinnati brewery and other locations of the Boston Beer Company.

Product portfolio of Sam Adams

Sam Adams’ product offerings include the flagship Boston Lager, Barrel Room Collection, seasonal brews and brewmaster styles. The Boston Beer Company offers over 60 beer flavours under the Samuel Adams brand.

Beers offered under the originals category include New England Pale IPA and New England IPA, while the limited release range includes OctoberFest, Jack-O, Summer Ale, Sweather Weather, and Porch Rocker®.

The brewmasters collection features Boston Ale®, Cherry Wheat, Cream Stout and Sam Adams Light. Beer lovers can also choose from the speciality beers range, which includes Tetravis, Thirteenth Hour, American Kriek, New World, Stony Brook Red and Utopia.

Marketing commentary on Samuel Adams

Samuel Adams is an American independent craft brewer founded in 1984 by Jim Koch.

Boston Lager won ‘The Best Beer in America’ award in the Great American Beer Festival’s Consumer Preference Poll four times.

In September 2020, Samuel Adams entered a partnership with Auntie Anne’s to offer limited-edition Oktoberfest At Home Kit.

The Boston Beer Company is among the largest American-owned brewers. It signed a merger agreement with Dogfish Head Brewery in May 2019 to create an American-owned platform for craft beer and beyond. The $300m cash-and-stock transaction will combine Boston Beer’s craft beer portfolio and Dogfish Head’s IPA and session sour brands.

The Boston Beer Company operates under several brands such as Twisted Tea, Samuel Adams, Angry Orchard, Truly Spiked & Sparkling, Marathon Brewing, Tura, and Wild Leaf Craft Hard Tea.