Great Divide Brewery and Roadhouse, Castle Rock

Great Divide Brewing Company, in collaboration with Vibe Concepts (previously known as the Roadhouse Hospitality Group), opened a new brewery and restaurant in downtown Castle Rock in the US, in June 2020.

The new location is known as the Great Divide Brewery and Roadhouse, where the brewery is hosted by Vibe Concepts eatery.

Vibe Concepts leased the space and holds the brewing license, while Great Divide is the provider of the brewing system. The restaurant and brewery offers craft beers on tap.

Great Divide Brewery and Roadhouse location

The brewery and roadhouse is located in the Riverwalk Castle Rock North development, a mixed-use development at 215 Wilcox Street, Castle Rock, Colorado.

Great Divide Brewery and Roadhouse design and details

Spread over 8,000ft², the facility includes a five-barrel pilot brewing system for the creation of innovative and exclusive small-batch beers. The brewery features taps from Great Divide beers brewed in downtown Denver.

The space includes an outdoor patio and a U-shaped bar inside. The bar section at the brewery provides a view of the production area, with the outdoor area overlooking the bike path.

Vibe Concepts handled the development of the front of house, while Great Divide’s innovation brewer Tony Rau was instrumental in the development of the brewhouse.

Sustainability features implemented by Great Divide Brewing

Great Divide Brewing Company formed a green team in 2016 for the implementation of greener practices. It started recycling initiatives in the office spaces and large-scale changes in production areas through the team.

Two of the company’s facilities were certified as green businesses by the Denver Department of Public Health and Environment in 2017. The brewing company was awarded a $16,000 grant for the launch of a recycling programme in the River North Art District (RiNo) neighbourhood under a programme managed by the Colorado Department of Public Health and Environment (CDPHE).

The green team ensures sustainable, economical, and profitable beer production and creates a minimal impact on the environment. The company achieved a 99% diversion rate of waste to the landfill in the second quarter of 2018.

Great Divide Brewing Company’s product portfolio

The Great Divide Brewery and Roadhouse currently offers 17 beers on tap ranging from staple beer to seasonal and exclusive beers. The collection features Collette, Great Divide Lager, and Denver Pale Ale. The product portfolio also includes rotational beers from the Yeti Series and innovative products from the Wood Werks Barrel Series.

The product offerings are categorised as year-round, seasonal, yeti clan, tank farm, and craft hard seltzer. The year-round favourites include Yeti Imperial Stout, Titan Indian Pale Ale, Hercules Double IPA, Samurai Rice Ale, and Colette Farmhouse Ale.

The seasonal range includes Orabelle (Belgian Style Tripel), Roadie (Grapefruit Radler), Hoss (Oktoberfest Lager), Hibernation (English Style Old Ale), and Pumpkin Ale.

The Yeti clan series comprises S’mores Yeti, Pumpkin Spice Yeti, Mexican Chocolate Yeti and Barrel Aged Yeti. The product range in the tank farm beers category includes Hopnaut, Coffee Porter, and Margarita Gose.  The craft hard seltzer collection offered by the brewing company includes Wild Berry, Mango Ginger, Pomegranate Lime, and Ruby Red Grapefruit.

The Roadhouse launched its first Castle Rock-exclusive brew, the Arapahoe Amber, in June 2020. The restaurant menu features burgers, fresh entrée salads, wings, steaks, soups, desserts, pizzas, and pub favourites.

Marketing commentary on Great Divide Brewing Company

Founded in 1994 by Brian Dunn, Great Divide Brewing Company is known for brewing some of the most flavourful beers.

The company’s beers received 18 Great American Beer Festival Medals, 14 spots on Beer Advocate’s Top Rated Beers, and five World Beer Cup Awards.

Great Divide Brewing’s facilities include a brewery in Denver’s Ballpark neighbourhood and the Barrel Bar brewery in Denver.