Yellow Tail, an Australian wine band from Casella Family Brands, has expanded its presence in the UK market with the launch of its lighter style wine Pure Bright.

With 8.5% alcohol by volume (ABV), Pure Bright will be available in four varietals including Pinot Grigio, Sauvignon Blanc, Chardonnay and a rosé.

Casella Family Brands Strategy and Innovation head Michael Sergeant said: “The newcomer had been developed with the same commitment to taste and consistency as the core Yellow Tail range and with consumers’ changing attitudes towards alcohol in mind.

“The moderation trend, underpinned by health and social drivers is impacting the wine category in many ways.

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“People are drinking less frequently, abstaining or just drinking less volume when they do drink. However, these wine drinkers are still looking for quality, flavour and varietal character in lower alcohol wine.”

The company claims that its new wines range contain 80 calories per 125ml serve, costing £7 to purchase.

Sergeant added: “Through our global consumer research, we found that in most developed wine markets including the UK, US and Australia, taste concerns were the key barrier for trial and consumer acceptance of lighter style wines, hence our focus on this space with Yellow Tail Pure Bright.

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“We believe it has real potential to add tremendous value to the wine category by offering a light style of wine within the range of the UK’s third-largest wine brand.”

The company is also considering launching its products in global markets, where the demand for lighter style wines is higher.